343 Industries: “CG teaser trailers aren’t always aimed at fans”


One thing that frustrates a lot of people, no matter which console you prefer, is the CGI revealing game trailers. While it may be nice to know a game is coming, many just want to see it in action rather than a pre-rendered interpretation of what to expect. However, there is an alternative reason for this, as one Halo developer has pointed out.

David Ellis, who is currently working on the Halo Infinite Academy part, highlighted the interesting fact on Twitter. While many assume it is to advertise the game to fans, it is claimed that occasionally has another purpose. Ellis says “sometimes it’s more about recruit people to work on the game, [ao invés] to promote the game itself”.

I wonder how many people realize that the initial (usually CG) game announcements are sometimes more about recruiting people to work on the game than promoting the game itself.

I won’t lie, but that’s something I already knew. Sometimes you have to release a CG to make everyone aware of what’s to come and start hiring (temporary or permanent) more openly in the industry. For months, Playground Games has been hiring for an undisclosed game – we figured it’s easier to announce once it’s been out that it’s actually Fable. Opening the “game” that is Fable makes it much easier to hire new employees.

While not necessarily the case for all games, Ellis’ comments give an idea of ​​how the industry works. So, even if they can be “fooled” like the Outer Worlds 2 breakout trailer.

What do you think of the CGI trailers? Leave us a comment and let us know.