Almost 500 percent more players since going free-to-play

Krafton recently transitioned the battle royale shooter Playerunknown’s Battlegrounds (now known as PUBG Battlegrounds) to a free-to-play model. Before that, there were quite a few skeptics who doubted the sense of this decision. But at least for the first moment the move seems to have worked.

According to an official press release from Krafton, PUBG Battlegrounds recorded a 486 percent increase in players after the switch. That even surpasses the growth rate when the game was launched in 2017. Incidentally, this current high is also noticeable in the average playing time: Compared to the week before the free-to-play launch, this increased by 100 percent for the PC version and even by 400 percent in the variant for PlayStation.

PUBG Battlegrounds currently has a peak of around 515,000 active players at the same time. Of course, that’s not too impressive compared to the previous record of more than 3.2 million players. But it’s a significant increase compared to December 2021, when “only” about 360,000 players were fighting on the virtual battlefield at the same time.