Milestone: Racing game developer celebrates 25th anniversary


The Italian developer Milestone celebrates its 25th anniversary. But even before the studio was renamed in 1996, the developer, at that time still under the name Graffiti, caused a sensation. After entering the gaming world with a version of the puzzle game Super Loopz in 1994 and the PC title Iron Assault a year later, the Milan-based studio achieved its breakthrough in autumn 1995 with a title that would set the course for the next quarter of a century : Screamer, better known in this country as Bleifu.

The sequel was then also created under the Milestone logo. Dozens of racing game series (some with well-known licenses) should follow in the next 25 years: Moto GP, Ride, WRC, SBK, Racing Evoluzione, SCAR, MXGP, Sebastian Loeb Rally Evo, Gravel etc., to name just a few. The fact that many of them, like Hot Wheels Unleashed recently, performed rather average in our test, is just a side effect on the occasion of the anniversary. The fact is that Milestone dominates the racing game market (especially in the two-wheeler area) like no other studio.

4Players joins the congratulations given by the Milestone parent company Koch Media (in turn part of the Embracer Group), represented by Klemens Kundratitz, Managing Director of Koch Media GmbH in a press release:
“We are very proud to have Milestone in our group. Your commitment to the production of high quality, immersive racing games has more than proven itself over time! Who knows what the next 25 years will bring! “

Luisa Bixio, CEO von Milestone, ergnzt: “25 years are an important anniversary. It is amazing how much intelligence, passion and commitment Milestone has shaped in these 25 years and how many challenges, successes and moments of satisfaction we have experienced! And even after so many years, we still have a lot of fun! Simply because we love what we do – and: We are ready for the next 25 years.

The big breakthrough came in 2012:Milestonestarted publishing its own games and adding two new dirt bike racing games to its licensing portfolio: the MXGP video game series – with 50 million sales worldwide over the years – and, more recently, the official Monster Energy Supercross video games. This game also founded an extremely successful franchise that has been played by more than four million gamers in recent years.

Made in the same yearMilestoneanother big step with his first own franchise, RIDE. Over the years, RIDE has delighted two-wheeler enthusiasts with its huge collection of bicycles: In 2016, it even set the Guinness World Record for the largest licensed selection of bicycles in a video game!

2019 marked another success step on the way to a great future: The leading producer and distributor of digital entertainment products, theKoch Media GmbH(a subsidiary ofEmbracer Group) sat onMilestoneand officially made the Italian studio part of the group.

This year the company celebrates its 25th anniversary and one of the largest launches in the company’s long history: Hot Wheels Unleashed. The racing game around the iconic vehicles and tracks was released at the end of September and has already proven to be one of the greatest successes in the history ofMilestoneproven.


“25 years are an important anniversary. It’s amazing how much intelligence, passion and commitmentMilestoneshaped in these 25 years and how many challenges, successes and moments of satisfaction we have experienced! And even after so many years, we still have a lot of fun! Simply because we love what we do – and: We are ready for the next 25 years “, comments Luisa Bixio, CEO ofMilestone.

Klemens Kundratitz, manager of theKoch Media GmbH, congratulates: “We are very proud toMilestoneto have in our group. Your commitment to the production of high quality, immersive racing games has more than proven itself over time! Who knows what the next 25 years will bring! ”

Today countsMilestonemore than 260 talented employees – and the team continues to grow. The common goal:Milestonecontinues to establish itself as a real benchmark in the world of racing video games.