Record start and EA Sports brings possible renaming of the series into play

FIFA 22 (from 35,99 at buy) has made a record start, according to EA Sports. The publisher writes that they already have 9.1 million players in the current issue. 7.6 million Ultimate Team squads have already been created and 460 million matches played.

The market researchers at GfK Entertainment GmbH report that FIFA 22 had by far the most successful game launch of the year to date in Germany – only the sale of physical box versions was taken into account. The football game topped the charts on PS5, PS4, Xbox Series X / S, Xbox One and even Switch (Legacy Edition only).

Cam Weber (Group General Manager of EA Sports) also wrote that they will review their agreement on naming rights with FIFA in the near future, as many other associations, clubs or even player advisors have to be brought on board for partnerships and licenses . A few years ago, the FIFA license was enough to get all the necessary licenses. Under certain circumstances the next game can also be renamed.

Cam Weber: “Looking ahead, we are also looking into the idea of ​​renaming our EA SPORTS global football games. This means we are reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses in the football world. The future of football is very big and very promising. Our priority is to ensure that we continue to deliver the best interactive football experiences in the world. Thank you again for your support and feedback on this year’s game. We look forward to working with you to shape the future of football for you. “

“Through years of building our global franchise, we also know that authenticity is critical to the experience. That’s why we focus so much on the collective strength of over 300 individual license partners who give us access to more than 17,000 athletes in over 700 teams, in 100 stadiums and over 30 leagues around the world. We continually invest in the partnerships and licenses that matter most to the players. That is why our game is the only place where you can truly play in the UEFA Champions League, the UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga and LaLiga Santander and many others. The breadth of our partnerships and our licensed content ecosystem will enable us to keep our EA SPORTS football games that way now and for years to come to be more authentic than ever before. “

“The general manager’s unusual words can confidently be seen as part of negotiations for a contract extension. The partnership between Electronic Arts and FIFA, which was last extended in 2013, ends on December 31, 2022. (…)
The fact that EA dares to take this offensive step also has to do with changed conditions in football. At the beginning of the partnership between FIFA and EA, the contract – together with an agreement with the athletes’ association FIFPro – was sufficient to have virtually all naming rights to clubs and players “
According to a report by the industry magazine GamesMarkt.

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