Sega and Microsoft are considering strategic partnership


As Sega reports, they are evaluating a strategic partnership with Microsoft. This stipulates that Sega will use the Azure cloud platform to develop games for the global market in a next-generation development environment. The collaboration is to be part of Sega’s so-called “Super Game” initiative, which focuses on the key words ‘global’, ‘online’, ‘community’ and ‘brand exploitation’ in the production of new titles – goals that one has want to achieve faster and more efficiently with Microsoft’s Azure technology.

Sega President Yukio Sugino said: “By considering a strategic partnership with Microsoft, we want to continue developing our games so that our titles can be enjoyed by fans around the world. We want to build an alliance that will incorporate both SEGA’s powerful game development capabilities and Microsoft’s cutting-edge technology and development environment uses.”

Sarah Bond VCP at Microsoft (Vice Corporate President) adds: “Sega has played an important role in the games industry and has been a great partner over the years. We look forward to working together to explore new ways to create unique gaming experiences using Microsoft cloud technologies. Together, we will reimagine the way how games are developed, hosted and operated with the aim of adding value to gamers and Sega alike. “